According to the report from TechSci Research titled "Online Advertising Market– Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F," the market is expected to witness growth fueled by increased social media usage, mobile advertising, and content marketing demand.

Online advertising refers to the process of delivering marketing or promotional messages through the internet to a targeted audience. It promotes brand awareness, drives website traffic, and encourages specific actions from the targeted consumers, such as making a purchase. This method is recognized as one of the most effective ways for businesses to expand their clientele, broaden market reach, and diversify income sources.

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Businesses leverage internet advertising, including banners, pay-per-call, pay-per-click, and pop-up ads, to reach consumers engaged in informational or shopping activities online. This can occur in e-newsletters, search engines, compatible websites, and online versions of magazines and newspapers.

The evolution of online advertising and digital advertising has been influenced by technological advancements, increased commercial use of the internet, and the growing number of global internet users. New advertising business models, market levels, and players have emerged as a result. The market is expected to grow further due to ongoing technological advancements and increased digital spending by businesses.

Various forms of advertising for mobile devices, such as banner ads, image text ads, click-to-call ads, and click-to-download ads, are becoming prevalent. Despite challenges like ad blockers and competition in the mobile advertising landscape, the 6-second advertisement is gaining popularity across social media channels.

The global Online Advertising market is segmented by advertising format, platform, end-user, and region. Advertising formats include social media, search engine, video, e-mail, and others (podcast, radio, etc.). Platforms include web and application, and end-users encompass automotive, BFSI, healthcare, retail, media & entertainment, and others (travel & tourism, government, etc.). The market analysis also covers regional segmentation into North America, Europe, Asia-Pacific, Middle East and Africa, and South America.

The market's expansion in North America is expected due to significant investments in digital advertising, especially online advertising. The region's high smartphone and online activity awareness, coupled with a mature market, presents various opportunities for advertisers. Notable players in this region include Google Inc., Microsoft Corp., Twitter Inc., and Amazon.com.

Major investments by regional e-commerce giants, like Amazon, contribute to the market's growth. As more Americans use Amazon for product searches than Google, advertisers are compelled to invest in the company's online advertising. The North American continent is poised to hold a substantial share of the market, driven by increased social media usage and advertising costs.

Key market players operating in the Online Advertising market include:

• Google LLC

• Meta Platforms, Inc.

• Microsoft Corporation

• Twitter, Inc.

• Adobe Inc.

• Baidu, Inc

• Yahoo! Inc.

• IAC Inc.

• Amazon.com, Inc.

• ByteDance Ltd. (TikTok)

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In conclusion, the global online advertising market is experiencing significant growth driven by internet penetration, the shift from traditional media, and the ability to target and measure ad effectiveness. Despite challenges such as ad fraud, ad-blocking, and privacy concerns, the market is expected to continue its growth trajectory. The rise of mobile and programmatic advertising, along with the use of social media platforms for advertising, are key trends shaping the industry. The report provides valuable insights for decision-makers, covering emerging trends, drivers, challenges, and opportunities in the global online advertising market.

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