The global sports sun care market was valued at US$ 1.8 billion in 2021 and is projected to grow at a compound annual growth rate (CAGR) of 5.2% from 2022 to 2031. By the end of 2031, the market is expected to reach US$ 2.9 billion. The increase in outdoor sports activities is a significant driver of this growth, as exposure to ultraviolet (UV) radiation during these activities can heighten the risk of skin cancer. The rising popularity of natural and organic sports sunscreen products, which are perceived as safer alternatives to chemical-based sunscreens, is also a key market driver.

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Market Segmentation

The global sports sun care market is segmented based on form type into creams, gels, lotions, liquids, sprays, lip balms, wipes, sticks, and others. In 2021, the sprays segment held the largest market share, followed by lotions. Sun care sprays are particularly popular among professional sportspersons, athletes, and swimmers due to their convenient application and effective protection against UV rays. The demand for sun care products in the form of creams, sticks, and lip balms is also expected to remain high in the coming years.

Regional Analysis

Asia Pacific is anticipated to dominate the global sports sun care market during the forecast period, driven by the increasing number of sports activities and higher expenditure on personal care products in the region. Europe and North America are also significant markets, with a growing adoption of water-resistant, reef-safe, natural and organic, and premium sun care products in countries like the U.S., the U.K., Canada, France, and Germany. In the Middle East & Africa, hot temperatures propel the demand for sports sun care products.

Competitive Landscape

The sports sun care market is highly competitive, with leading players continuously innovating to expand their product portfolios. Companies are investing significantly in research and development (R&D) to create sustainable and effective sun care products. Key players such as Shiseido Co., Ltd., Neutrogena, SolRX Sunscreen, La Roche-Posay, EltaMD, Inc., Banana Boat, VLCC Personal Care, COOLA LLC, Solskyn Personal Care LLC, and Coppertone are prominent in this market. Strategies like mergers and acquisitions and expansion of product lines are commonly adopted to gain a competitive edge.

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