Digital Signage Reseller is one of the best business ventures to venture into in the present digital world. There is a rising trend of the use of digital signage in the market, as firms seek to enhance customer attraction, market their services and products, and make attractive experiences. However, if you are planning to start a reselling business, it is crucial to have the right equipment and support.

Whether you are reselling white label digital signage solutions or custom packages, below are the tools that are very essential for any digital signage reseller.

1. Reliable White Label Digital Signage Software

The essence of your reselling business lies in your software. Going with a white label digital signage solution enables one to extend an end-to-end solution under the brand of your company. Look for software that is:

•       Cloud-based for easy management

•       Scalable for small and large businesses

•       User-friendly with drag-and-drop editors

•       Compatible with multiple media players and devices

There are many free and paid white label digital signage solutions that come with features such as scheduling, real-time update, content library, and analytics, all of which are beneficial to your clients.

2. Branded Client Portal

As a reseller of digital signage, providing the client with a professional approach is essential. A branded client portal enables the customer to log in, upload content, set the campaign schedule, and control signage on their own.

This not only has the advantage of saving time but also enhances customers’ satisfaction since they are now able to manage their digital displays.

3. Digital Media Players & Hardware

In every digital signage system, it is important to have a good hardware platform on which the content will be viewed. You will need the links to the trusted media players that are compatible with your software. Some of the resellers sell different products bundled through partnerships with manufacturers in the following ways:

•       Android or Windows media players

•       Commercial-grade digital screens

•       Mounting equipment

•       Interactive kiosks or touch displays

Include hardware with your software package to give potential clients the impression that you are a complete digital signage reseller.

4. Content Creation Tools

Your clients will expect the best and this means that they will be looking forward to having beautiful and attractive content. Encourage customers to invest in the graphic design tools or provide them with designers so that they can:

•       Menu boards

•       Promotional ads

•       Social media feeds

•       Video content

•       Real-time data dashboards

Some of the white label digital signage solution providers offer templates through which clients can easily design content without help from a designer.

5. Marketing & Sales Resources

It also now includes having good marketing tools as a growing reseller of digital signage. When searching for white label marketing kits, one should look for the following:

•       Sales brochures

•       Demo videos

•       Proposal templates

•       Pricing guides

These resources assist one in presenting a professional and coherent pitch to the targeted clients.

Final Thoughts

To become a successful digital signage reseller does not mean simply selling screens and software, but also the system solutions. With time, you will be able to purchase the right tools such as the white label digital signage software, branded portals, the right equipment and marketing assets for the business.

Are you up to being a reseller of digital signage solutions? You can start your toolkit today and gain new revenues streams while making business come alive in delivering their messages.