The air fryer market has experienced remarkable growth in recent years, driven by consumers' increasing demand for healthier cooking options and the convenience of modern kitchen appliances. Air fryers, which utilize hot air circulation to cook food with little to no oil, have become a staple in many households worldwide.

Market Size and Growth

As of 2024, the global air fryer market was valued at approximately USD 963.38 million. Projections indicate a robust compound annual growth rate (CAGR) of 7.4% from 2025 to 2034, with the market expected to reach approximately USD 1,958.49 million by 2034. 

Similarly, other market analyses suggest even higher growth figures. For instance, a report anticipates the air fryer market to grow at a CAGR of 7.9% from 2024 to 2030, reaching a valuation of USD 2.07 billion by 2030. Another forecast projects the market to expand from USD 1.1 billion in 2023 to USD 2.2 billion by 2033, reflecting a CAGR of 7.4%. These variations in projections can be attributed to differences in research methodologies and market scope definitions.​

Market Drivers

Several factors contribute to the rapid growth of the air fryer market:

1. Health Consciousness: Consumers are increasingly aware of the health risks associated with excessive oil consumption. Air fryers offer a solution by producing crispy foods with significantly less oil, aligning with the global shift towards healthier eating habits.​

2. Convenience and Versatility: Air fryers provide a quick and convenient cooking method, appealing to consumers with busy lifestyles. Modern air fryers often feature multifunctionality, including baking, roasting, grilling, and dehydrating capabilities, enhancing their appeal

3. Technological Advancements: Continuous innovations, such as smart connectivity, digital controls, and improved heating mechanisms, have enhanced the user experience, making air fryers more attractive to tech-savvy consumers.​

4. Celebrity Endorsements and Social Media Influence: Prominent chefs and influencers endorsing air fryers have significantly boosted their popularity. Social media platforms showcase a plethora of recipes and cooking tips, further fueling consumer interest.​

Regional Insights

North America holds a significant share of the air fryer market, attributed to a strong focus on health-conscious cooking and high consumer spending power. In 2023, North America accounted for approximately 40% of the global market share. Europe also exhibits substantial growth, with countries like the UK experiencing a surge in air fryer adoption. Sales in the UK increased by 1,175% in the past year, driven by consumers seeking energy-efficient cooking solutions amid rising energy costs. ​

Product Segmentation

Air fryers are available in various types, including automatic and manual devices. Automatic air fryers, which allow precise control over temperature and cooking time, dominated the market in 2023, holding a revenue share of 58.4%. Manual air fryers, being more affordable, are gaining popularity among budget-conscious consumers. ​

Competitive Landscape

The air fryer market is highly competitive, with numerous brands offering a wide range of products. Key players include Koninklijke Philips N.V., Tefal, Cuisinart, Instant Brands Inc., SharkNinja Operating LLC, Cosori, Breville Pty Limited, Dash (StoreBound LLC), Stanley Black & Decker, Inc., GoWISE USA Services, and Chefman. These companies continually innovate to capture consumer attention, introducing models with advanced features, larger capacities, and sleek designs.​

Challenges and Opportunities

While the market presents significant growth opportunities, challenges such as market saturation and competition from alternative cooking appliances exist. To maintain growth, manufacturers are focusing on product differentiation, emphasizing features like multifunctionality, smart connectivity, and energy efficiency. Educating consumers about the health benefits and versatility of air fryers remains a key strategy to drive adoption.​

Conclusion

The air fryer market is poised for substantial growth, driven by technological advancements, a shift towards healthier cooking methods, and strong consumer demand for convenience. As competition intensifies, brands must innovate and adapt to changing consumer preferences to maintain a competitive edge in this dynamic market.