How Sustainability is Shaping the Outdoor Clothing Market
The outdoor clothing market has shown remarkable growth over the last decade, primarily driven by the increasing participation in outdoor activities and a growing consciousness towards health and fitness among consumers. The market's valuation of US$ 13.9 billion in 2021 is expected to surge to US$ 23.6 billion by the end of 2031, reflecting a steady CAGR of 5.6%. The rise in disposable incomes, coupled with the growing adoption of western lifestyles, particularly in emerging economies, is anticipated to fuel this growth further.
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Market Segmentation
The outdoor clothing market is segmented based on material, activity type, and distribution channel. In terms of material, the market is divided into natural and synthetic fibers. Natural fibers such as cotton, silk, wool, and jute are gaining popularity due to their comfort, sustainability, and versatility. Activity types include hiking, camping, mountaineering, cycling, and water sports, among others. Distribution channels encompass online and offline sales, with a significant shift towards eCommerce platforms, allowing companies to reach unexplored markets and diverse customer bases.
Regional Analysis
North America
North America dominated the global outdoor clothing market in 2021, with a valuation of approximately US$ 4.2 billion. The region's growth is driven by the high participation rates in outdoor recreational activities and significant consumer spending on fitness and wellness. The construction of hiking trails and the patronage by a large number of climbers have further bolstered the market. Consumers in the U.S., in particular, spent US$ 33.2 billion on fitness clubs, gyms, and related activities in 2021, underscoring the region's focus on sustainable and comfortable outdoor clothing.
Asia Pacific
Asia Pacific is the fastest-growing market for outdoor clothing, attributed to the increasing purchasing power of consumers in developing countries such as China, India, Japan, South Korea, Hong Kong, and Singapore. The willingness to invest in comfortable and high-performance outdoor clothing has attracted international brands to these markets. For instance, Timberland LLC has partnered with Myntra, an Indian eCommerce company, to sell its products online in India, tapping into the growing demand for outdoor apparel.
Competitive Landscape
The global outdoor clothing market is highly fragmented, with a few key players holding significant market shares. Key players include Adidas AG, Columbia Sportswear Company, Hanesbrands Inc., VF Corporation, Hugo Boss AG, Mizuno Corporation, Nike Inc., Puma SE, Under Armour Inc., Patagonia, Inc., and Timberland LLC. VF Corporation, with its brand The North Face, holds a dominant position in the market and is expanding its presence in Asia Pacific. Columbia Sportswear and Nike Inc. are also notable players with substantial market shares.
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