The immunity-boosting food market was estimated to be worth USD 22.2 billion globally in 2022, and a compound annual growth rate (CAGR) of 8.7% is anticipated over the course of the projected period. Foods that promote immunity are growing in popularity due to consumers' growing preference for natural products. The industry is expanding rapidly due to growing consumer concerns about preventative healthcare.

The market is expanding due to customers' growing health consciousness and desire for organic food. However, the perishable nature of foods that enhance immunity is impeding industry expansion. The market is expanding rapidly due to the growing number of elderly people and the rising demand for meals that enhance immunity.

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Growth Drivers

The market for foods that increase immunity grew as a result of several factors. Increased consumer knowledge and enthusiasm in preventative health measures were the main motivators. During the pandemic, there was an increase in interest in natural and functional foods, a growing concern for wellbeing, and a need for goods that improve immunity to infections.

The need for immune boosters is being driven by consumers' growing desire to consume organic food. The COVID-19 pandemic's aftereffects and the increased emphasis on preventative healthcare have maintained interest in and demand for these items. The market for foods that improve immunity is expanding as a result of rising health consciousness and individuals prioritizing their health.

Segmentation

By Type

·         Organic

·         Conventional

By Products

·         Superfoods

·         Probiotics and Prebiotics

·         Dairy based products

By End Users

·         Infants and Children

·         Adults

By Distribution Channel

·         Super Markets

·         Hyper Markets

·         Convenient Stores

·         Specialty Stores

·         Online Sales Channel

Regional Outlook

·         Asia Pacific

·         North America

·         Latin America

·         Europe

·         Middle East and Africa

Key Players

·         Nestle S.A.

·         Dole Food Company

·         Diamond foods

·         Diamond Growers

·         Associated British Foods

·         Archer Daniels Midland Company

·         Cargill INC

·         Associated British foods

·         Danone

·         Diamond foods LLC

·         Other Players

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