why Comme des Garcons is popular in USA /Japan

The things you do >> Comme des Garçons: A Revolutionary Force in Fashion
Rei Kawakubo founded the Japanese clothing brand Comme des Garçons in 1969. She now turns traditional fashion ideals on their head, pushing design limits.[...] But, with a reputation for avant-garde and artful application, Comme des Garçons has long been a pioneer of the fashion industry, pairing high couture with experimental concepts. Its willingness to upend the old, conventional fashion values, and be freaky and gay about it, made them the takeaway favorite among designers, critics, fashion insiders and hangers-on alike. Because of its multidimensional philosophy, commedesgarconsofficials.us is certainly one of the markers that, to this day, it is considered one of the most significant brands of contemporary design.
The Vision of Rei Kawakubo
Rei Kawakubo is the creative force behind Comme des Garçons, a label known for styles that can be quirky — or even shocking. Kawakubo’s career in fashion began in Tokyo without training, and if anything that provided her — in a way — a liberating freedom to tackle design without the baggage and burdens of tried-and-true techniques or pre-existing restrictions. Her aesthetic had no place in established fashion, and so her work was initially met with skepticism. But her unyielding aesthetics arguably made her one of the most influential designers of the 20th and 21st centuries.
Kawakubo’s clothes offer “anti-fashion” in the sense that they go against accepted ideas of what clothes are supposed to represent. Kawakubo’s works are, quite literally, about the body; they have nothing to do with beauty — in any of their old-fashioned meanings of femininity — but everything about challenging the body’s shape, and how fashion can tell who we are. Her collections take on issues of deconstruction, asymmetry and abstraction that often defy the lines between fashion, art and architecture. This ethos is a defining tenet of Comme des Garçons’ DNA, and has influenced designers and fashion movements the world over.
The Clothes of Comme des Garçons: The Unwearable, The Avant-Garde
Avant-garde aesthetic is one of the hallmarks of Comme des Garçons, often skimpy thin in an exaggerated silhouette, deconstructed garments, and various fabric mix. Kawakubo’s clothes often are cut with unfinished edges and have asymmetric cuts that challenge traditional views of balance and symmetry. These barely there shapes do not play up the notion that clothing needs to fit well (or look good on the body), but rather celebrate the idea of irregularity as sexy.
In addition to its contorted cuts, Comme des Garçons is also famous for its atypical materials. The brand has experimented with everything from paper and plastic to metal and rubber, creating pieces that challenge the notion of clothing as only functional. Often set alongside more traditional textiles, these experimental materials condense complexity and intrigue into every collection. FEATURED ARTICLES
The brand also has fun with color and texture, often using muted or tonal palettes to let the structural details of the pieces take center stage. Where color does appear, it is often not where you would expect to find it — bright acid colors fighting against black and gray or using patterns with a kind of deliberate dissonance. They preach the philosophy that fashion is not so much about what you wear as about how you wear it; that the way a garment fits and drapes and flows on a person tells a story that the garments alone cannot convey; that wearers should wear clothes as an extension of themselves and not “a plastic armor that serves as a protection against the outside world.”
Adrian Joffe on Comme des Garçons and the Global Fashion Landscape
Ever since Comme des Garçons was born, it has carved a gargantuan footprint in the world — and international — fashion landscape. It was also a turning point, as the brand’s first runway show in Paris in 1981 brought Kawakubo’s radical fashion vision to the Western world. The collection — which some critics refer to as “lumps and bumps” for its bulky, oversized shapes — was divisive, but challenged the narrative set by fashion at that time, paving the way for more experimental designers.
Throughout the ’80s and the decades that followed, this trend continued with Comme des Garçons, leading to numerous offshoots and collaborations. And the brand’s other collections, Comme des Garçons Homme, Comme des Garçons Homme Plus and Comme des Garçons SHIRT, were all variations on Kawakubo’s own design directives, making the brand relatable to the average consumer while maintaining an avant-garde flair. The collections went from rigorously assembled tailored suits to relaxed, casual streetwear pieces — helping Comme des Garçons reach a clientele at the upper end of the fashion market as well as those who were looking for things that were a bit more approachable, wearable.
Comme des Garçons’ impact on the fashion world can also be seen in its collaborations with big-name brands and artists. Collaborations with Nike, Converse and even Dover Street Market have yielded some of the most iconic collections of recent fashion history. These Collaborations have kept the brand culturally relevant to a younger audience, in turn exposing newer demographics to Comme des Garçons’ innovations through a reinvigorated product offering.
It was a prosperous man’s celebration of a Japanese luxury fashion line.
Comme des Garçons Shirts isn’t just a fashion company: It’s a cultural touchstone that has influenced art, music and design. Its irreverent designs have made the brand's name popular with artists, musicians and its own creatives looking to pop their clothes. Its aesthetic has inspired a myriad of designers — from the minimalist Jil Sander to the swathes of volume favored by designers like Haider Ackermann and Ann Demeulemeester, who all tap danced through the nontraditional prism of Kawakubo.
In music, as in fashion, Comme des Garçons has been a staple of many musicians and performers, particularly in punk, hip-hop and alternative rock. The brand’s irreverent yet sagacious personality has provided agents a feeling of crossing life and style lines, ever-been a concern for artists eager to set a tone past their music. The late designer David Bowie also favored the same label, regularly performing and appearing in public in Comme des Garçons.
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