The global malt whiskey market was valued at 85.6 billion in 2023 and is expected to expand at a compound annual growth rate (CAGR) of 6.5% over the course of the forecast period. The market is expanding as a result of increased disposable income and urbanization.

Online sales and digital marketing are making malt whiskey more accessible to a worldwide audience. Virtual testing and whiskey clubs with subscriptions are improving brand interaction. Customers who care about the environment are drawn to whiskey produced in an organic and sustainable manner. Evolving drinking habits due to rising disposable income and urbanization are driving growth in the market.

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Growth Drivers

The market is expanding as a result of improved product quality, more disposable income, and growing urbanization. The market is expanding at a substantial rate because to rising demand for organic and sustainable whiskey. Western-style drinking is preferred by the growing middle class in most regions of the world, which greatly fuels market expansion.

Consumer engagement is rising as a result of whiskey-based tourism, distillery tours, and whiskey tasting events. Virtual testing and whiskey clubs with subscriptions are improving brand interaction. The industry is expanding due to rising demand from business purchasers and an increase in events and celebrations around the world. Social media's influence and the growing e-commerce sector are both greatly accelerating industry expansion.

Segmentation

Malt Whiskey market by Product

·         Malt Whiskey

·         Wheat Whiskey

·         Rye Whiskey

·         Corn Whiskey

·         Blended Whiskey

·         Other

Malt Whiskey market by Quality

·         Premium

·         High-End Premium

·         Super Premium

By Region

·         Asia-Pacific

·         North America

·         Latin America

·         Middle East and Africa

·         Europe

Key Players

·         Constellation Brands, Inc.

·         Diageo

·         SUNTORY HOLDINGS LIMITED

·         ASAHI GROUP HOLDINGS, LTD

·         William Grant & Sons

·         CAMPARI GROUP

·         La Martiniquais

·         Angus Dundee Distillers Plc.

·         Allied Blenders and Distillers Pvt. Ltd.

·         Bacardi Limited

·         Pernod Ricard

·         Brown-Forman

·         Other Players

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