Global POP Display Market Growth Projected to Reach USD 21.43 Billion by 2030, Driven by Innovative In-Store Marketing Strategies

The global POP Display Market Growth is on a robust growth trajectory, with market valuations expected to escalate from USD 14.54 billion in 2023 to an impressive USD 21.43 billion by 2030, reflecting a Compound Annual Growth Rate (CAGR) of 5.7% during the forecast period. ​

Click here for free sample + related graphs of the report @https://www.maximizemarketresearch.com/request-sample/23887/

Market Definition and Estimation

POP displays are strategic marketing tools positioned near merchandise to promote products and influence consumer purchasing decisions. Typically located in high-traffic areas such as checkout zones, these displays serve as pivotal elements in retail environments, enhancing product visibility and driving sales. The market's valuation at USD 14.54 billion in 2023 is anticipated to grow at a CAGR of 5.7%, reaching USD 21.43 billion by 2030. ​

Market Growth Drivers and Opportunities

Several key factors are propelling the growth of the POP display market:

1. Enhanced In-Store Experience: Retailers are increasingly focusing on improving the in-store experience to attract and retain customers. POP displays play a crucial role in this strategy by highlighting promotions and new products, thereby enhancing customer engagement. ​

2. Technological Advancements: The integration of digital signage and interactive displays has revolutionized traditional POP displays, offering dynamic content that captures consumer attention more effectively. ​

3. Customization and Branding: Brands are leveraging customized POP displays to reinforce brand identity and create a cohesive shopping experience, which in turn boosts brand recognition and loyalty.​

4. Expansion of Retail Sectors: The proliferation of supermarkets, hypermarkets, and convenience stores globally has increased the demand for POP displays as essential marketing tools to stand out in competitive retail spaces. ​

Segmentation Analysis

The POP display market is segmented based on material type, product type, sales channel, and application:

• Material Type:

  • Corrugated Board: In 2023, corrugated board POP displays dominated the market, accounting for over 60% of the market share. Their lightweight, cost-effectiveness, and recyclability make them a preferred choice among retailers. ​

  • Metal: While more expensive and heavier, metal POP displays are valued for their durability and premium appearance, suitable for long-term use.​

• Product Type:

  • Floor Displays: These are standalone units placed in strategic locations within stores to maximize product visibility.​

  • Counter Displays: Designed for countertops, these displays are ideal for smaller products and impulse buys.

  • Pallet Displays: Utilized for bulk items, pallet displays are both functional and promotional, facilitating easy stocking and showcasing.​

• Sales Channel:

  • Supermarkets and Hypermarkets: These large retail formats are the leading users of POP displays, utilizing them to promote a wide array of products.​

  • Convenience Stores: Smaller retail outlets are increasingly adopting POP displays to enhance product visibility in limited spaces.​

• Application:

  • Food and Beverages: This segment is anticipated to dominate the market during the forecast period, with POP displays effectively promoting new and seasonal products.​

  • Cosmetics and Personal Care: Expected to gain a significant market share, POP displays in this segment attract attention to product launches and special offers. ​

Country-Level Analysis

• United States: The U.S. market is experiencing significant growth, driven by technological advancements and a focus on enhancing the in-store customer experience. The integration of digital and interactive POP displays is particularly notable, catering to tech-savvy consumers. ​

• Germany: The German POP display market is projected to grow from USD 841.48 million in 2023 to an estimated USD 2,010.91 million by 2032, with a CAGR of 10.10%. This substantial growth is attributed to the increasing demand for innovative in-store promotional strategies and the rising emphasis on enhancing consumer engagement through effective POP displays. 

For more information about this report visit: https://www.maximizemarketresearch.com/market-report/global-pop-display-market/23887/

Competitive Analysis

The POP display market is characterized by intense competition, with key players focusing on innovation, strategic partnerships, and mergers and acquisitions to strengthen their market positions. Notable companies include:

• International Paper Company: A leading provider of fiber-based products, offering sustainable and innovative POP display solutions.​

• DS Smith Plc: Specializes in sustainable packaging solutions, including customizable POP displays that cater to various retail needs.​

• Smurfit Kappa Group PLC: Offers a wide range of paper-based POP displays, emphasizing sustainability and innovative design.​

• Sonoco Products Company: Provides diversified packaging solutions, including POP displays, with a focus on recycling and sustainability.​

• Menasha Packaging Company LLC: Specializes in retail-focused packaging and merchandising solutions, offering customized POP displays to enhance brand visibility.​

• Georgia-Pacific LLC: Offers a variety of packaging and display solutions, including corrugated POP displays, catering to diverse retail segments.​

• WestRock Company: Provides comprehensive packaging solutions, including innovative POP displays designed to boost retail sales.​

• Pratt Industries Inc.: Focuses on sustainable packaging solutions, offering recycled material-based POP displays.​

• Marketing Alliance Group: Specializes in designing and manufacturing custom POP displays, enhancing in-store marketing efforts.​

• FFR Merchandising Company: Offers a wide array of merchandising solutions, including POP displays, to improve product presentation and sales.