Over the recent years, there has a tremendous rise in the available options when it comes to men’s skincare. While there are a wide range of products available that can support skin integrity, enhance appearance, and soothe skin conditions, it is important for men to choose products that are specially formulated for them. This is because men have a thicker and oiler skin as compared to women and men’s skincare brands tend to target those differences to develop products with varied combinations of ingredients. Facial cleanser, exfoliator, sunscreen, and serum are some to the most commonly used skincare products among men.

The US men's personal care products market is becoming increasingly competitive, with both established players and niche brands vying for market share. Differentiating products in such a crowded landscape requires innovative formulations, compelling branding, and effective marketing strategies. Brands that can effectively communicate their unique value proposition and resonate with their target audience stand to capture a larger share of the market.

Why Skincare is Essential for Men –

• Men have more active sebaceous glands
• Sudden appearance of ageing signs
• Increasing skin sensitivity due to shaving

Market Forecast

The global men’s personal care products market size is projected to be valued at USD 46.2billion by 2028 at a CAGR of 5.6% between 2021 and 2028. Men's personal care products include face cream, body lotion, serum, and shampoo.  Growth in corporate lifestyle is further supporting the development of the global men's personal care products market. North America and Europe are witnessing a growing demand for men's personal care products. The men's personal care products market has registered tremendous growth in the past few years, and the trend is expected to continue during the forecast period. The key players in the market have been responsive in shifting consumer preferences and are focused on strategic acquisitions, product launches, and partnerships. For instance, in 2019, Loreal SA launched direct-to-consumer (DTC) brand Color & Co for hair coloring at home. These factors are anticipated to create substantial growth opportunities for the vendors in the global men's personal care products market.

Market USP

Increasing trend of men's personal grooming

Growth Opportunities in the Market

Increase in demand for men's skincare products: Increase indemand for skincareproductsfor grooming and personal aesthetics drives the sales of men's skincare products.

Increase in demand for conventional men's personal care products: Conventional men's care products are more affordable than organic men's personal care products, which has fueled the demand for conventional men's personal care products.

Increasing popularity of Non-store-based distribution channels: The non-store-based segment is projected to register ahigher growth rate during the forecast period. Manufacturers of men's personal care products are inclined toward non-store-based distribution channels to sell their products. Companies are opting for online distribution platforms as they extend their consumer reach.

Men’s Personal Care Products Market Key Players –

• Procter & Gamble (US)
• Reckitt Benckiser (UK)
• Unilever (UK)
• L'Oréal S.A. (France)
• Estee Lauder Companies, Inc. (US)
• Kao Corporation (Japan)
• Beiersdorf AG (Germany)
• Johnson & Johnson (US)
• Coty Inc. (US)
• Edgewell Personal Care Company (US)

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