Several trends are currently shaping the sleeping bag market, with manufacturers and consumers adapting to the changing landscape of outdoor recreation. One key trend is the growing interest in lightweight and ultra-compact sleeping bags. As backpacking and hiking continue to gain popularity, especially among millennials and Gen Z, there is an increasing demand for sleeping bags that are not only lightweight but also pack down small for easy transportation.
The sleeping bag market size is expected to reach US$ 2.79 Bn by 2030, from US$ 1.64 Bn in 2023, at a CAGR of 7.9% during the forecast period.
Market Overview:
In response to this demand, brands have been focusing on using advanced materials such as ultralight fabrics, synthetic insulations, and down-alternative fillings that maintain warmth without adding bulk. The development of highly compressible materials has allowed Sleeping Bag Market to become more portable without sacrificing functionality or comfort.
Key Players include The Coleman Company Inc., Johnson Outdoors Inc., Oase Outdoors ApS, AMG Group, VF Corporation, Kelty, Marmot, Mountain Equipment, NEMO Equipment Inc.
Trends:
Another trend is the rise of customizable sleeping bags. Customization features, such as adjustable hoods, internal liners, or detachable sections, are gaining popularity as consumers seek products that can adapt to various climates and personal preferences. For example, sleeping bags that can be used in both summer and winter by adjusting the insulation level or zipping together with other bags to create a double-wide option are gaining traction in the market.
Eco-consciousness continues to dominate the trends as more consumers demand sustainable and ethically produced sleeping bags. Materials such as recycled polyester, organic cotton, and cruelty-free down are becoming popular choices. Brands are also investing in sustainability initiatives, such as using eco-friendly packaging and ensuring ethical labor practices in their supply chains.
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