Digital Video Advertising Market Overview
The size of the digital video advertising market was estimated at US$ 65.99 billion in 2023, and it is anticipated that total income will increase at a rate of 41.1% between 2024 and 2030, to reach around US$ 734.82 billion.
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Digital Video Advertising Market Report Scope and Research Methodology
The portfolio, technology adoption, financial standing, merger and acquisition, joint ventures and strategic alliances are involved in the competitive environment for the Digital Video Advertising market. The report is an in-depth analysis of the Digital Video Advertising market provided with key findings including Pricing, investments, expansion plans, and physical presence in the Digital Video Advertising market. The bottom-up approach was used to understand the Digital Video Advertising market size estimation and growth rates in the report. The report provides information on the drivers, restraints, opportunities and challenges of the Digital Video Advertising market.
The Digital Video Advertising Market report portrays the scope of the industry, including the segmentation by product type and end-use industry, and examines various emerging opportunities while analyzing supply chain dynamics with market size estimates, growth, and competition including soil survey. The research method gathers large amounts of data into a brief survey using primary and secondary data collection, rigorous research methods, quality assurance procedures, and ethical considerations, and provides users gain insights that can be used for informed decisions in the Digital Video Advertising industry.
Digital Video Advertising Market Regional Insights
Regional analysis is conducted to assess the status of the Digital Video Advertising market in countries belonging to North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. The report provides a comprehensive analysis of several factors such as market size, growth rate, and import-export activities, across different regions. The Digital Video Advertising market is segmented broadly into these regions, allowing for a detailed understanding of the market landscape and dynamics in each geographical area.
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Digital Video Advertising Market Segmentation :
by End user
Desktop
Mobile
Retail, automotive, telecom, financial services, media & entertainment, consumer goods & electronics, and other industries make up the subsegments of the digital video advertising market. In 2023, the retail sector had the most share at 35%. Retailers can gain a better understanding of the requirements and desires of their customers by using cookies to identify and assess search results in digital video advertising on desktop and mobile devices. By selling products that satisfy their consumers' demands, offline retailers can enhance their in-store experiences by knowing what people want and need. Additionally, engaging customer experiences may be created in stores using digital video advertising, which boosts the efficacy of marketing efforts and guarantees effective customer acquisition.
by Type
Retail
Automotive
Financial Services
Telecom
Consumer Goods & Electronics
Media & Entertainment
Others
There are two sub-segments of the digital video advertising market: desktop and mobile. In 2023, the desktop sector had the biggest share, at 62%. Television is being replaced by other digital media platforms as a result of consumers' evolving interests and lifestyles. Advertisers are increasingly selecting the desktop as their preferred channel for advertising due to the widespread tendency of customers accessing multimedia content via desktops and laptops for a better viewing experience. Advertisers can display their ads on desktop computers' larger screens, which has a bigger effect on viewers and motivates them to take particular actions like making a purchase or registering for a service.
Digital Video Advertising Market Key Players :
1.Verizon Communications
2. Tremor International
3. RTL Group S.A.
4. Publicis Groupe
5.Advertise.com
6. PubMatic
7. Viant Technology
8. ZypMedia, Inc.
9. JW Player, Inc.
10. Chocolate, Inc.
11. Conversant LLC
12. Longtail Ad Solutions
13. Verizon Media
14. Google LLC
15. Facebook, Inc.
16. Amazon.com, Inc.
17. Netflix, Inc.
18. Snap Inc.
19. Twitter, Inc.
20. Apple Inc.
21. Hulu LLC
22. Youku Tudou, Inc.
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Key questions answered in the Digital Video Advertising Market are:
What is Digital Video Advertising ?
What was the Digital Video Advertising market size in 2023?
What is the growth rate of the Digital Video Advertising Market?
Which are the factors expected to drive the Digital Video Advertising market growth?
What are the different segments of the Digital Video Advertising Market?
What growth strategies are the players considering to increase their presence in Digital Video Advertising ?
What are the upcoming industry applications and trends for the Digital Video Advertising Market?
What segments are covered in the Digital Video Advertising Market?
Who are the leading companies and what are their portfolios in Digital Video Advertising Market?
What segments are covered in the Digital Video Advertising Market?
Who are the key players in the Digital Video Advertising market?
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