Lingerie Market Overview

Lingerie is an intimate clothing category that includes a wide variety of undergarments intended to enhance comfort, appearance, and self-esteem. It has a significant impact on sensuality, fashion, and individual expression. The history of lingerie is extensive and goes back many centuries. At first, it had a practical use, supporting and forming the body while concealing it modestly. It has developed into a seductive emblem and fashion statement throughout time. Modern underwear is available in a variety of designs, fabrics, and styles to suit a range of tastes and situations. One essential piece of lingerie is the bra. They provide the breasts contour and support. Sports bras, balconettes, and push-ups are just a few of the types that cater to a variety of needs and tastes.

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Lingerie Market Scope and Methodology:

The research methodology used in the report combines SWOT and descriptive analysis. Conducting a comprehensive analysis of the market Lingerie is the main objective of the research. A variety of techniques, including surveys and questionnaires, are used in research. The results are then evaluated using numerical, statistical, and mathematical methods. Current market trends are shaped by both qualitative and quantitative methodologies.  

The following extra variables are taken into consideration when evaluating market opportunities: direct buyer encounters, research and development ventures, innovative techniques of research and development, market consolidation and acquisitions, and fresh industrial processes. Along with market leaders' tactics, organizational structure, portfolio analysis, thorough analysis, market trends, and microeconomic variables for SWOT analysis are all taken into account in this study.

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Lingerie Market Segmentation

by Product

Bra
Knickers and Panties
Loungewear
Shapewear
Other


The market is divided into several segments based on product, including loungewear, shapewear, bras, knits and panties, and others. With the biggest market share in 2023, the bra dominated the lingerie industry. Wearing a bra requires raising the breasts. Wearing bras improves posture and helps avoid back discomfort, spinal issues, and outfit problems. The accessibility of fabric and ongoing technical developments have allowed designers to produce inventive products while retaining their market leadership. A range of sizes are voluntarily offered for leaser-cut seamless, model, and full t-shirt brasserie innovations. The accessibility of fabric and continuous technical development have allowed designers to produce new products while retaining their market leadership. These days, a wide range of exact sizes of seamless, model, and full t-shirt brasserie are easily accessible.

by Material

Cotton
Satin/Synthetic Silk
Woollen
Polyester
Velvet
Others

by Price

Low
Medium
High

by Distribution Channel

Offline
Supermarket/Hypermarket
Specialty Stores
Multi Brands Stores
Online
E-commerce
Company-owned Website


The online segment accounted for the greatest portion of the lingerie market in 2023, according to the Distribution Channel, and is anticipated to continue to dominate the market at the end of the forecast period. Companies like Myntra, Jabong, Amazon, Nykaa, Shyaway, Elitify, Ajio, Journelle, Cosabella, Aerie, Adore Me, and Thirdlove are collaborating with online retailers and creating their own e-portals in order to reach a wider audience. Zivame.com, Clovia.com, Jockeyinternational.com, Victoriasecret.com, and hunkemoller.com are some of the companies that have their own websites or internet portals. In 2017, Amazon partnered with two prominent lingerie businesses, Arabelle and MAE, to offer their products. Throughout the forecast period, these are the main factors propelling this segment's expansion in the global market.

Lingerie Market Key Players

1. Hanes brands Inc (US)
2. Fruit of the Loom (US)
3. Jockey International (US)
4. Lise Charmel (US)
5. Venies (US)
6. Victoria’s Secret (US)
7. Gap, Inc. (US)
8. Bare Nessities (US)
9. Calvin Klein (US)
10. Triumph International (Germany)
11. Nubian Skin (UK)
12. Calida (Switzerland)
13. Hunkemoller (Netherlands)
14. Wacoal Holdings (Japan)
15. Uniqlo Co., Ltd. (Japan)
16. Aimer Group (China)
17. Mani Form (China)
18. Embry Form (China)
19. Ordifen (China)
20. Oleno International Company Ltd. (China)
21. Cosmo-lady (China)
22. Essentie (HongKong)
23. Hoplun Group (Hong Kong)
24. Hop Lun Limited (Hong Kong)
25. MAS Holdings (Shri Lanka)

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Lingerie Market Regional Insights

It is essential to comprehend the intricate dynamics of the global Lingerie business within the context of regional studies. The paper provides a framework for goods commerce between nations and regions. The study provides an international overview of the size and growth rate of the Lingerie market. In many nations and areas, there is discussion over current business trends. Asia-Pacific, Europe, the Americas, the Middle East, and South Africa.

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Key questions answered in the Lingerie Market are:

  • Which is the fastest growing region in the Lingerie Market?
  • What is the growth rate of the Lingerie Market?
  • What are the recent industry trends that can be implemented to generate additional revenue streams for the Lingerie Market?
  • Which are the factors expected to drive the Lingerie Market growth?
  • What is the CAGR at which the Lingerie market will grow during the forecast period?
  • What growth strategies are the players considering to increase their presence in Lingerie?
  • Who are the leading companies and what are their portfolios in Lingerie Market?
  • Who are the key players in the Lingerie market?

Key Offerings:

  • Market Size, Share, Size & Forecast by different segment 
  • Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
  • Market Segmentation – A detailed analysis by segment with their sub-segments and Region
  • Competitive Landscape – Profiles of selected key players by region from a strategic perspective
    • Competitive landscape – Market Leaders, Market Followers, Regional player
    • Competitive benchmarking of key players by region
  • PESTLE Analysis
  • PORTER’s analysis
  • Value chain and supply chain analysis

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